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What are the fundamental strategic considerations to be made in producing a viable business model within the fashion industry in line with society’s aspired growth towards a sustainable economy?

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What are the fundamental strategic considerations to be made in producing a viable business model within the fashion industry in line with society’s aspired growth towards a sustainable economy?

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QUOTE 1: “Driven by ideals, brand names and celebrity influences, the current fast fashion model promotes the representation of who we strive to be rather than a representation of the individual consumer. The speed and ease of which the industry offers these possibilities has become impractical and wasteful, producing incoherent brand identities, and on a larger scale, moved the fashion industry away from its true purpose for existence.” QUOTE 2: “Consumers and industry professionals alike aspire to creating a sustainable fashion industry. Skeptics that we are, ill creatures that thrive on other people’s failures to verify our own success, we continue to point fingers. The solution lies in collaboration, technology and global networks. Our society operates at an immense speed; the fashion industry is falling behind.” - RESEARCH QUESTION What are the fundamental strategic considerations to be made in producing a viable business model within the fashion Industry in line with society’s aspired growth towards a sustainable economy? TABLE OF CONTENTS: executive summary; Introduction. – Chapter 1. New Industry: the new generation; new education models; the learning organization; a consumerist society; technological future. - Chapter 2. New Growth Theory: the circular economy; the sharing economy; the reputation economy; the knowledge economy; free or fair trade economy. - Chapter 3. New Business Models: the business model ontology; sustainable business model archetypes; interview: geiten wollen winkel; e-commerce business models; the shifting retail value proposition

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2015
TypeBachelorscriptie
TaalEngels

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