De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

How internet technology challenges online brand experience : challenges and solutions for digital brand experience in fashion retail

Rechten:

How internet technology challenges online brand experience : challenges and solutions for digital brand experience in fashion retail

Rechten:

Samenvatting

AIM OF THIS STUDY In order to support fashion companies, which struggle to create meaningful brand experience in the digital age, this study aims to understand the influence of new technology on brand experience in an online fashion retail environment. RESEARCH QUESTIONS What is online brand experience? What are the elements of online brand experience? What are the challenges of online brand experience? How does technology challenges brand experience and what are matching solutions?

OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2013
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk