This publication concerns the process of demand articulation in practice-based research. The purpose of this process is to identify and explore a practical issue, to decide whether research is required, and if so,to formulate a research question. Educational practitioners and researchers must join together for this process of demand articulation. The research and the answer to the research question thus formulated should help practitioners to make choices regarding the practical issue which are evidence-informed - based on research insights - and to act accordingly. What do we know about the process of demand articulation? What do partners from practice and research do? How will their collaboration take shape? What methods will be effective? In this publication, we hope to provide practitioners and researchers with well-delineated tools for collaborating on an issue. With infographic.