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Future perspectives of food retail in Germany

Future perspectives of food retail in Germany

Samenvatting

This research project with the title “Future Perspectives of Food Retail in Germany” dealt with current trends and digitization techniques that are relevant for future developments of the food retail in Germany. Intensive desk research was used to create the theoretical framework, which included an overview about the beginning and development of food retailers worldwide and in Germany. It was found that the digitization is competitive threat for the food retail stores but will also allow the food retail to enlarge the distribution channels. This led to formulating the main question: “Which current trends and digitization techniques will influence the future of food retail in Germany?"

OrganisatieAeres Hogeschool
AfdelingBedrijfskunde en Agribusiness
PartnerAeres University of Applied Sciences Dronten
Datum2018-10-29
TypeBachelor
TaalEngels

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