Samenvatting

This research is dealing with a current issue within the international equestrian sport event sector. Caused by the development of the mobile web internet and the use of mobile web application every day, many events and technic firms are considering of already does to include the visitor more in the equestrian sport with an application in Germany. The issue is, what is the development of such application yet and how they are promote and used, to define the future of these mobile web application on the international equestrian sport event market. For this research, to get an overview over the daily treatment end the results on this market, a questionnaire was placed on a social media platform and 4 interviews was been taken. While this data assimilation 860 people filled in the questionnaire and 3 different event manager of international equestrian sport events and 1 SAP Group employee was interviewed.