| Titel | The Applicability of the Marketing Concept to the Nonprofit Sector |
| Auteur | Gedamu, Jessica |
| Begeleider(s) |
Züllich, Philipp Horsch, Cornelia |
| Datum | 2010-02-05 |
| Niveau | Bachelor |
| Waardering |
  (5) |
| Domein | communicatiewetenschap |
| Trefwoord(en) | Nonprofit sector; marketing concept; design association; multiproduct organization; preferred collective good |
| Instelling | International Design Center Berlin (Design Association) |
| Samenvatting |
Over the past decade, the nonprofit sector has seen drastic changes in regard to the way it attracts resources; government subsidies have decreased substantially and nonprofit organizations report ever fewer donations - leaving them in search of additional sources of revenue. As a result, many nonprofit organizations turn to the private markets to sell their products and services in order to achieve financial viability. This study examines the changes that commercial nonprofits have to adapt ...
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to; it focuses on nonprofit marketing, whether or not
nonprofit organizations must engage in marketing activity and adjust to conditions similar to the private sector. Against the backdrop of this issue, the key business theory of the marketing concept will be tested on its applicability to the nonprofit sector. The conclusions drawn will then be applied to provide recommendations to a design association operating in the nonprofit sector. toon minder |
| Cijfer | 9,8 |
| Format | application/pdf |
| Bestand(en) | Download Bestand (1) |
| Hogeschool | Hogeschool INHolland Rotterdam |
| Instituut | School of Communication and Media Rotterdam |
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Cees van Wijk (7 maanden geleden) Markeren als spam
[IZI-communicatie]De muur tussen profit en non-profit wordt steeds kleiner. Jessica Gedamu laat zien hoe marketingconcepten ook toegepast kunnen worden in de non-profitsector.